ASDM Beverly Hills Intensive Vitamin C Serum

A rich, silky serum that infuses your skin with powerful antioxidants, stimulates collagen production and restores a healthy, youthful glow to your skin.

This is a rich, silky serum that infuses your skin with powerful antioxidants, stimulates collagen production and restores a healthy, youthful glow to your skin. Contains a powerful blend of actives including MAP [Magnesium Absorby Phosphate], Vitamin C, Hyaluronic Acid, and Matrixyl that work together to promote collagen synthesis, prevent lipid peroxidation, destroy reactive oxidative agents and other free radicals, reduce redness, promote wound healing, and suppress cutaneous pigmentation. This serum is powerful antioxidant that restores skin to it full, youthful appearance. Diminishes signs of aging and hyper pigmentation. A must have for anyone who is serious about skin care.

This serum contains a powerful blend of actives including MAP [Magnesium Absorby Phosphate] Vitamin C, Hyaluronic Acid, Grape seed extract and Green tea extract that work together to promote collagen synthesis, prevent lipid peroxidation, destroy reactive oxidative agents and other free radicals, reduce redness, promote wound healing, and suppress cutaneous pigmentation. This serum is powerful antioxidant that restores skin to it full, youthful appearance. Diminishes signs of aging and hyper pigmentation.

What is MAP?
is short for Magnesium Ascorbyl Phosphate. MAP is a water-soluble derivative of vitamin C. It's nonirritating and an overall better choice than vitamin C for people with sensitive skin. t is widely used or its advantageous properties such as inhibitory effects on melanogenesis, promotion of collagen synthesis, and prevention of lipid peroxidation. MAP plays an important role in preventing dry skin, sunburn, chloasma and ephelides, and in keeping the skin healthy and young. MAP is a water-soluble derivative of vitamin C. It's nonirritating, and more stable than L-ascorbic acid. Research is also finding that it appears to be just as effective as ascorbic acid in the stimulation of collagen production. Overall, MAP is a better choice than vitamin C for people with sensitive skin. (Most vitamin C formulas are highly acidic and therefore produce exfoliation.) It is widely used in various cosmetics for its advantageous properties such as inhibitory effects on melanogenesis, promotion of collagen synthesis, and prevention of lipid peroxidation. MAP plays an important role in preventing dry skin, sunburn, chloasma and ephelides, and in keeping the skin healthy and young. MAP is a phosphate ester, therefore, it is easily hydrolyzed to ascorbic acid in the skin by enzymes (phosphatase), and it shows physiological and pharmacological activities.

Free radicals damaging our cells are one of the main reasons why our skin visibly shows signs of aging, both internally and externally. When it comes to our external skin cells, oxygen radicals are significant perpetrators to skin damage, including wrinkles, hyper pigmentation, cancer and other skin ailments. Damaging environmental factors such as UV radiation causes oxygen to become electron deprived [oxygen radicals], thus it thirstily searches for an electron to neutralize its unstable state. This electron is often taken from other skin cells resulting in damage to the cellular structure and possibly even cellular fatality. To prevent this from occurring, antioxidants are used both internally and externally to provide these radicals with the electrons they need to neutralize. This helps save cells from radical damage. Vitamin C is one of the most powerful antioxidants, directly quenching radical species. Topically applied, Vitamin C also improves skin elasticity, decreases wrinkles by stimulating collagen synthesis, reduces redness, promotes wound healing and suppresses cutaneous pigmentation. Because body control mechanisms limit the amount of ingested vitamin C available to skin, topical anti-oxidant therapy becomes an efficient way to target vitamin C directly to the skin. This is the "real" ester-C, a more stable form of ascorbic acid and will stimulate collagen synthesis. Skin will instantly feel silkily smooth and fresh. Helps diminish the appearance of wrinkles, fine lines, and sagging skin.

A study published in the British Journal of Dermatology on the benefits of Vitamin

DARR, D., COMBS, S., DUNSTON, S., MANNING, T. and PINNELL, S. (1992), Topical vitamin C protects porcine skin from ultraviolet radiation-induced damage. British Journal of Dermatology, 127: 247253. doi: 10.1111/j.1365-2133.1992.tb00122.x

Hyaluronic Acid (HA, Hyaluronan, Cyclic Acid) is a critical component of the skin that helps to retain moisture, keeping the skin firm, and preventing wrinkles by adding volume to the skin. As we age, our stores of HA diminish, and our skin is no longer able to fight wrinkles as effectively. Replacing the HA is the most effective way to repair damaged, aging skin and that is why its also the most popular injectable wrinkle and line filler used by Dermatologists. Hyaluronic Acid can also be applied topically to the skin with tremendous anti-aging results, reducing wrinkles and increasing the elasticity of facial skin. Hyaluronic acid (also called sodium hyaluronate, or HA) is a protein component of connective tissue belonging to a family of proteins known as glycosaminoglycans. The main purpose of glycosaminoglycans is to aid in the body€s water maintenance, providing essential moisture for all the body processes, and for molecular transport. Hyaluronic acid is a glycosaminoglycan with anti-inflammatory and anti-edematous properties, whose function is to cushion and lubricate. HA occurs naturally throughout the human body and is a key component of cartilage concentrated in the synovial joint fluids (where it acts as a lubricant, shock absorber, metabolic medium and filter), the heart valves, in subcutaneous (skin) tissue where it functions is as a cementing agent, and the eyes (the ocular vitreous body). In its role as cartilage component, HA is used to help cushion and lubricate joints. HA exists naturally in most living organisms (except plants) and is a universal component of the extra cellular space.

Grape seed extract is a natural plant product derived from the seeds of Vitis Vinifers L, a variety of wine grapes. This extract is rich in Procyanidins, which effectively bind to free radicals, guarding against damage to cellular membranes. Grape seed extract is also rich in other compounds that are abundant in antioxidants, including: polyphenols, flavonoids, and phytochemicals. This high concentration of these compounds makes Grape seed extract a leader in antioxidant properties rivaling even well-known sources such as Vitamin C and Vitamin E.

What is Green tea Extract? Green tea is not fermented, thus it still retains its polyphenols, natural antioxidants. Antioxidants protect the body from free-radical compounds that destroy healthy cells.

Instructions: Apply a small amount of serum throughout face. Gently massage face with upward motions until serum has completely been absorbed by skin. Use twice daily, morning and night. In the event of irritation, discontinuw use. Consult your dermatologist. Mild redness is expected while skin adapts to Vitamin C.

Ingredients: De-Ionized water/Aqua, Rose Water, 20% hyaluronic acid, 15% Magnesium Ascorbyl Phosphate (MAP) AKA Vitamin C, Grape seed Extract, Green Tea Extract, Vitamin B3, Vitamin E, Vitamin B5, Matrixyl, Aloe vera Leaf Extract, Allantoin, Hydrolyzed wheat protein, Honey protein, EDTA (Ethylenediaminetetraacetic acid), Potassium Sorbate, Optiphen.